Congratulations!!! On your newly developed e-commerce mobile application.
You’ve lots of expectations and hopes, as you’ve invested a large sum of money and in return you expect lots of sales falling to your vendor dashboard.
But things aren’t going as you expected. And it feels like you have squandered all your investment.
Well! It’s never too late. You might be missing a piece or pieces of the puzzle.
Might be a feature that users expected from your eCommerce mobile application and you hadn’t incorporated into your application.
The success of an e-commerce application isn’t just what level of marketing or branding you do but also the level of experience and satisfaction you offer through your app.
In this blog, we’ll shed light on 11 features that you need in an e-commerce mobile app.
Read Our Blog Here: How Much Does It Cost To Develop An App On iOS?
11 Necessary Features In eCommerce Mobile Applications
1) Frequent Registration – Onboarding in a Flash
Step one after another especially when the user has just got engaged with your application increase the app abandon rate.
Try to streamline the registration process as much as possible. There’re three ways you can use to simplify this onboarding process.
- Put forward a form that requires less information and details
- Use their email address as the login
- Log in via external accounts such as Facebook or Google
2) Easy Navigation – Everything Should Be Easy to Locate
Before you develop an e-commerce app you need to understand that customers would leave your app if they don’t find what they looking for within 5 seconds.
Particularly, if your mobile app shows a wide collection of products you need to make sure that they find what they want as quickly as possible.
Implement these 3 features to ensure hassle-free navigation for your users.
- Sorting and filtering
- Logically categorized by displaying the most popular and best-selling product first
- Search bar option
3) Long Product Descriptions – Sound Unnecessary But it’s Not
Mobile screens are too smaller compared to desktop screens. Thus, you might be thinking to avoid long descriptions, as it will make it harder to see pictures.
Well, this is not the case!
Both product images and text are of equal importance as providing in-depth product information, you’ll mitigate the risk of product returns, rash purchasing decisions, and client dissatisfaction.
4) Products Gallery – Users love to See Images More Than Anything
The only factor that makes traditional shopping better than online shopping is that customers can physically feel the product.
But is there a way you can deliver that feeling through the mobile app too?
Certainty yes! A product page will always be incomplete if it has just 1 image of the product. By adding up to 5 images from different angles you can enhance customer experience.
5) Shopping Cart- Enhance Customer experience
The most sought-after feature in a mobile e-commerce site is a shopping cart. Whether you’re looking to build a mobile app or website shopping cart must be added otherwise your application would be of no importance.
Below are points that highlight the importance of a shopping cart.
- Build a positive user experience.
- Motivate users to add items to the cart.
- Ensure customer flexibility
- To save time and efforts
- Streamline various
6) Product Scores and Reviews – To Get Customers Confident
A report states that “95% of consumers read reviews before they buy a product”.
Still, if your application doesn’t have the option to see reviews about products then don’t expect more sales.
For first-time customers, reviews work as a driving force that helps them to make a decision.
Customer reviews and feedback is the only user-generated content in the entire application making it the most valuable content to gain more customers.
7) Easy Customer Service Access – Direct interaction is Key
It doesn’t matter how much effort you put into an app to make it perfect and complete still customers would face problems.
However, at that time you can help customers by providing them live chat option and sort out the issue at the very moment.
You can go with different options and see which is most loved by the users such as online chat or messaging service, telephone, or email support.
8) Delivery Status Tracking- Never Leave Your Customers Oblivious
Once your customer placed an order to your application. It’s time for you to act nice and offer him the best of experiences.
You can help customers by showing live tracking and letting them see where the product is and how long will it take to be delivered. This feature has been really necessary if you’re looking to provide next-level experience.
This feature also helps to create strong bound and relationships between stores and customers.
Read Our Blog Here: Features That Increase The Cost Of Mobile App Development
9) Augmented Reality- Real-Life Experience
Augmented Reality has revolutionized the way people shop online and also set a trend.
By integrating augmented reality you allow customers to have real-world experience of the product from the mobile screen. This feature enables users to see how the product will actually look in the real context.
Ikea is one of the biggest brands that has been using this feature for a very long time. To integrate this feature into your app you need a good investment and a high-level and professional app development team.
10) Several Payment Methods – To Boost Convenience
You’ll find payment options in almost e-commerce applications making it a very necessary and prevalent feature to add to your application.
But the problem here is people are using different payment gateways making it difficult for e-commerce app developers to choose the best ones.
Try to add almost all the payment gateways and if not all consider the ones that are widely used for example Google Pay, Apple Pay, PayPal, etc.
Also, to take this feature to new heights your app should provide multiple currencies and international payments.
11) Offline Functionalities- True Experience Every Second
Internet unstable and disconnection can damage the customer experience.
But is there anything that you can do about it?
Yes! You can make sure that your customer experience is never damaged with or without the internet by making an offline mode of your app.
By creating an offline mode of your app you offer limited functionality to your user when they have unstable or no access to the internet.