Business Challenges
The greatest challenge lay not in developing the solution itself, but rather in the limited number of e-commerce users in Pakistan.
In comparison to countries like the US, UK, Canada, or China, where the e-commerce industry has reached soaring heights, Pakistan is still in its infancy stage, when it comes to online shopping.
In short, the crux of the issue lies in the scarcity of data.
With a small portion of the population actively engaged in e-commerce, gathering sufficient data became a daunting task.
We realized that the success of the solution hinged on equipping it with a substantial amount of data.
Without a robust data foundation, our offering would fail to deliver meaningful insights and fruitful outcomes to ecommerce platforms.
Solution Provided
First and foremost, we recognized that while the current number of e-commerce users in Pakistan may be relatively small, there is a notable surge in the establishment of new e-commerce ventures.
Building upon this insight, we strategically positioned ourselves to cater to the ideal target market – small e-commerce businesses and startups.
It’s an efficient and cost-effective way for small e-commerce businesses to unlock the power of personalized experiences and gain a competitive edge.
Secondly, our vision extends beyond the borders of Pakistan.
Recognizing the thriving e-commerce landscape in Europe, we are actively working towards expanding our services to cater to businesses in this dynamic market.
Results and Benefits
- Gul Ahmed, a renowned fashion brand recognized the immense potential of the solution, they became our esteemed first customer.
- In collaboration with the visionary leadership of Stefan Avivson, we successfully ventured into international territories